Google launched Google Assistant back in 2016. The digital assistant is one of the first revolutionary concepts based on Artificial Intelligence (AI) and voice control. But until now the product based on software was only available in languages such as English, French, German, Italian and Japanese. Luckily the Dutch can add themselves to this list since October 2018. The availability of products like Google Home and Home Mini is the finishing touch. What are the possibilities and is The Netherlands ready for this type of innovation?

Hey Google!

‘Hey, Google’ or ‘Okay Google’ are the magic words to start your voice command with. They are simple and have much in common with the start of your normal conversation. The wireless speaker; Google Home, will pick up your voice with Google Assistant in no-time. In this way you can easily ask what you have planned for the day, play your favourite music or switch your lights on or off. The smart speaker is even able to recognize different voices. This can be handy with some voice commands, especially when you are asking for specific and personal records. 

Trend reports already concluded it for 2018, voice control gadgets are going to take over the consumer electronics market. A lot of important companies are already getting ready. Companies such as NOS, Mediamarkt, Transavia and Rabobank. Next, to these examples, services such as Whatsapp and Spotify have already integrated voice control. The concept and idea of success for voice control are based on the fact that, when we are used to it, it is way easier to use than text or touch control. 

The USA as an example

After the first 3 months of 2018 almost 20% of the Americans, 50 million people, had access to a smart speaker according to research. Within 2 years’ time, this is quite a high percentage. Bearing in mind that other innovations took a long time to incorporate.

The age group between 30 and 44 years old adopted the Google Home as largest group. Followed by the age group between 18 and 29 yo. A notable order that can probably be explained by looking at the prices of smart devices and the possibilities of Google Assistant in general. These aren’t only based on entertainment but also on personal services such as banking, planning, shopping etc.

Reports show that Americans are mainly focussing on streaming music, controlling the TV and other smart home appliances. Meanwhile the fun factor of using smart speakers to ask questions and hearing what the weather will do today, is one of the motivators of using the devices. A remarkable conclusion is that the research audience declares to use the smart speakers more and more over time, more than they did after just buying the product. Therefore the smart speaker seems to be a keeper for them. 

Google Home in The Netherlands

Voice control and assistant is going to be inevitable for the Dutch – and that is not a problem since innovation is a subject the Dutch are known for. The chance on success is fairly large for Google, and Alexa from Amazon for that matter. Next, to smart speakers, other products are more than ready for voice control. Therefore we are able to state that Google Home and smart speakers, in general, are going to make it big in The Netherlands. 

Nedis® SmartLife

Take our SmartLife products for the creation of a Smart Home. They are compatible with Google Home and Amazon Alexa and – for that reason, ready for the voice control revolution. Nedis SmartLife offers solutions for lighting, energy, safety and observation. Next to voice control all devices can be controlled via one simple smartphone app. All you need is a WiFi network.